Picture this: A leadership team that knows exactly why they matter, and shows it every day.

In 25 minutes, you will see exactly what is blocking ownership — and what to fix first.

No more firefighting. No more carrying it all yourself.

No more good people who somehow aren’t pulling together.
That is what I work toward, every single engagement.

My name is Karin van Zuilen. And I have spent over two decades figuring out why talented teams underperform, and what it actually takes to fix it.

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Trusted by leadership teams at Novartis, Orkla, ABN AMRO, FrieslandCampina, VSM & many others
across Europe and Asia.

Meet Karin van Zuilen

FOUNDER OF SENZ | STRATEGIST & TRANSFORMATION EXPERT | FORMER GLOBAL PHARMA EXECUTIVE | PHARMACIST BY TRAINING

Hi, I’m Karin.

I’m Dutch, have lived in Kuala Lumpur since 2013, founded Senz in 2008, and have worked with MTs and leadership teams in the Netherlands, Germany, and across Asia.

Different companies.

Different cultures.
And honestly? They struggle with remarkably similar things.

I know this world well, because I have been there too.

For over 20 years, I worked as a global marketing director in (Japanese, German, Malaysian) pharma.

Big teams. Big strategies. Distributors. Affiliates.

And the same question kept coming back:

How do you get people to not just follow the strategy…but actually take ownership of it?

Because we made great plans.

And then sales did their own thing.

R&D had another view.

Distributors ran their own campaigns.

Sounds familiar? 😉

That curiosity pushed me to go deeper. I trained as a certified systemic coach and holistic psychotherapist. I studied what actually changes human behavior. I built frameworks that connect individual self-awareness to team performance and strategic execution.

Today, that is the combination I bring to leadership teams across Europe and Asia.

Turning firefighting into flow, friction into connection, and fatigue into focus. That’s what Senz does.

Seen in action with MTs and leadership teams

Workshop facilitator and interactive speaker — working with leadership teams across Europe and Asia, in collaboration with MDBC, ICDM, and other trusted partners

Workshop facilitator and interactive speaker — working with leadership teams across Europe and Asia, in collaboration with MDBC, ICDM, and trusted partners

The four essentials of change - working with leaders - MDBC

Working with leadership teams - Senz Strategic Deep Dive

With Orkla MT — after completing successful transformation program

Turning strategy into shared responsibility - in cooperation with ICDM

Trusted by teams across Europe & Asia

This team is now unstoppable

From siloed strengths to a powerful, united team. Karin unlocked our inner drive and alignment.

Veen Yean Foong

Regional Business Manager
Orkla Group, Malaysia

Tangible transformation, fast

Engagement and teamwork became visible within weeks. Senz made change not just possible, but embraced.

Wolfgang Hunger

CEO Benelux

VSM Natural Medicines, The Netherlands

Our whole

team shifted

From surface-level check-ins to real insight and collaboration. The
Senz Power program changed how we work.

Tim Klappe

Managing Director Asia Pacific
MPS Systems, Malaysia

"From insight to confidence
to visible leadership results"

"Karin catalyzed a completely new development process for me.
I gained clarity about my strengths, blind spots, and what was really expected of me as a leader.

The effect on my team was immediate -communication became clearer, roles smoother, and our momentum grew.

Within a year, I was promoted. This work touches the heart and lifts performance."

Veronica Denti - Strategy Director, Novartis Pharma Switzerland

"From Top-Down
to High-Performing"

“When our team doubled, our old top-down style no longer worked. We wanted to lead together, but weren’t sure how. Working with Karin we discovered our strengths, blind spots, and how to work as one team. She helped us shape our MT structure, clarify strategy, set our growth ambitions, and define our ‘WHY’. Today, we are stronger, more aligned, and more connected than ever. Looking back, I only wish we had started earlier. It feels like a no-brainer.”

Bjorn Kruizenga — General Manager APAC, Orkla Health

"Deep insights that changed
how we worked together"

“Through Karin’s compassion and her unique, practical exercises, my team and I gained deep insight into our core qualities, and the patterns that were holding us back.

What surprised me most was how safe it felt for people to open up. That made real change possible.

We broke free from old habits, understood each other better, and showed up differently as a team.

It wasn’t just inspiring, it was genuinely transformative.”

.Monica de Vente - Director, CIZ Academy

"Clarity, confidence
and real alignment - fast"

“Karin helped us define our unique value and uncover the strengths that truly matter for our team. What impressed me most was how fast clarity came. Each person understood their contribution better.

Collaboration improved immediately because we finally saw how our differences connect instead of conflict.

We moved forward with confidence and a shared sense of purpose.”

Jan van den Tooren - Founder,
Van den Tooren & Hamelink Tax Advisors

We have worked with leadership teams in:

• Pharmaceuticals — Novartis, Zaluvida, InQpharm

• Consumer health — VSM Natural Medicines, Orkla Health

• Finance — ABN AMRO Bank, Momentum Capital

• Government — CIZ Health Care Regulation, Hollands Noorderkwartier Water Authority

• Manufacturing & Tech — MPS, RWE, Rosen

• FMCG — Delightex, FrieslandCampina

• And many more across Malaysia, Singapore, the Netherlands, Germany and beyond

Ready to talk?

If something on this page resonated, book a Team Discovery Call. 25-30 minutes. Personal. No obligation.

I will listen to what is going on with your team, share what I see, and we will figure out together whether working with Senz makes sense.

Let's talk about your team.

25 minutes. Personal. No obligation.

Senz helps leadership teams in Asia and Europe close the gap between strategy and execution - by building ownership, alignment and performance across the team.