Meanwhile, you are facing one or more of the following bottlenecks:
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For potential clients it is even harder. They don’t notice where brands/companies are different and what they can actually mean to them. Therefore, you need to come up with a new promo, something new, something better, something cheaper. Every time again. That’s hard work and costs a lot of money.
It is possible to leave the rat-race. There is an easier way to attract clients. Why do companies/brands like Dove, Apple, Lego, Starbucks attract so many loyal clients? It’s because their WHY (they exist) is leading in everything they say and do. They are passionate in sharing their beliefs and what they mean. They start at the inside instead of at the outside. That’s the secret of highly profitable companies.
If you know where you and your team make the difference, where you are unique, the passion returns, you get more clients and you can ask for higher prices. How can your clients be inspired if your employees aren’t?
With Senz, we made clear what differentiates our company from others and what we stand for.
It was impressive how fast our team members realized what they personally can contribute in order to become a unique player.
Jan van den Tooren, General Manager
Hamelink & van den Tooren, Leading law firm
This is the first (and most important!) step to make your company/brand attractive to your clients. This way you are able to create a following group of customers, stakeholders and employees, because they want to.
This will have a huge effect on your bottom-line. If you know who you are and believe in this, you can spread it to the market. This makes a team/company authentic and successful!
Note: it has been proven that companies with a clear identity – something unique and consistent over time – perform better than others. A few differentiating capabilities drive a company’s identity and success.
One of the best workshops I have ever attended
Very practical and effective.
Pieter Looijenga, International Account Director
For more than 20 years, I worked with teams over the whole world. I am specialized in determining the strengths of companies and to translate this into a winning market position.
As a global marketing director I built successful strategies and teams. It all started in my first job as product manager of a product to relieve cancer pain. I realized how many people are suffering of chronic pain and how this impacts their life. My purpose was not to sell as much of this product as possible, but to really help those people with pain, to give them a place to go to, to educate care providers, to give them the tools to relieve their pain. People don’t need to suffer of pain! The side effect: we became market leader in the Netherlands. Also in other fields, like in urinary incontinence, I developed programs to support ‘patients’ to not feel ashamed, but to live.
This way, I made 4 products the global market leader!
As Senz owner I inspired dozens of companies and teams to recognize and build their unique position in the market. Clients were amazed about the enormous impact of just 2-3 days on their internal cooperation, and eventually their sales & profits.
I would love to help you profile yourself.
Interest in people, drive, entrepreneurship & innovation are typical for me. The combination of global executive marketing experience and deep knowledge of psychology, neuro-marketing and branding have a high added value for my clients.
When you are following this program, I will be coaching you for the full period.
You will get weekly implementation tips in your inbox in order to keep you going; fully personalized. During this period, you will also have the opportunity to ask your questions by mail.
Does this also work for our company/brand? We are not Starbucks or Apple. The answer is: it only works for your company if you want more than pushing price, features, service or quality as point of differentiation. If you want to mean something in your market. If you want to build a business based on trust. Otherwise, it is going to be a struggle. If you are passionate about your business (even if you do not exactly why, yet) and you are prepared to completely stand for it and live up to it, this is an approach that will work for you. This is exactly what my teams did when we became market leaders, even on a global level.
What will be the gain in the end?
If you do not know your added value or uniqueness, it is very difficult to attract the right clients, to pitch your company, to cooperate within your team, for employees to take the right initiatives, to make the right decisions, to be appreciated by stakeholders. ‘Just’ knowing and conveying your mission (at all levels) will definitely help you to turn this around.
Should I invest this much? Ask yourself the question: am I happy with the current status? Do I want to continue like this? You can also ask yourself: what would it cost me if I don't take action? If your team is not fully inspired, they will not be able to inspire clients, either. If you do not know exactly where you are different, nobody will know. If you cannot do your elevator-pitch, how many clients will you miss? We realize that our clients already earn their investment back if they get 1-5 new clients, as result of their investment.
Our productivity has increased measurably.
I wanted to professionalize my department, but the lack of cooperation within my team was blocking this. Senz helped us to develop our mission and how each of us could contribute to this. Very inspirational! Through Karin’s no-nonsense and customized coaching and personal attention, we recognized our strength and improved our cooperation and services.
I recommend Senz to everybody who wants to make a difference.
Nela Ansano, Manager Water Management
Hoogheemraadschap Hollands Noorderkwartier
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