I am Karin van Zuilen, strategy consultant, branding expert, leadership trainer, the founder of Senz, pharmacist, marketer to my bone marrow, certified systemic coach, holistic psycho-therapist, mother of Lisa and Niels, partner of Coert. That all is me, but you can summarize this as: deeply interested in what moves people.

For over 10 years I oversaw the creation of business strategy, brand positioning, portfolio management and product development, as a global marketing director in the pharmaceutical and consumer health industry. It was lovely to collaborate with a global team of general managers and marketing specialists in over 40 countries. We achieved the #1 market position in pain management, BPH, urinary incontinence, weight-management & transplantation and successfully introduced 100 product/market combinations worldwide.

As consultant, I worked with high-profile clients in the financial, governmental, electricity generation, pharmaceutical, consumer health and market research industry. And helped them to become more visible, attract more clients and improve their turnover. Big companies, small companies, diverse sectors, government, I know them from the inside. In Europe, Asia, USA, Latin America, Middle-East. I have seen general managers and marketing people struggling to win market share and I have seen companies who were highly successful.

This is my BIG insight: Trying to be better, new and cheaper works, but is very expensive and hard work. There is an alternative: add value to your customers & inspire your employees and clients by connecting with their deeper needs. This way you are able to build trust and create a following group of customers, stakeholders and employees, because they want to.

Our programs are based on how our brain influences us to take action. Tricks don’t work in the long term. Finding your real added value in your market (and living up to it) makes the difference.

We work with together with a network of the best consultants in their field